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Latest from this author
Everyone Bought the Same Brain B2B marketers bought the same AI, tactics, and content. INFUSE research shows what sameness cost and what enterprise buyers want instead.
Article
10 min
Outlook 2026: Why Your Buyers Are Ready to Switch Unlock the key insights from our Outlook 2026 report, as experts Victoria Albert and Scott Vaughan dive into the critical challenges of trust and discoverability in today's AI-driven B2B market.
Webcast
36 min
The AI-First Buyer VS. Your Old Playbook SESSION OVERVIEW: Today’s buying groups are larger, operate by consensus, and begin research independently in the dark funnel—often months before contact is made. This self-guided research is largely driven by AI, particularly LLMs, which buyers leverage to create vendor shortlists. So, how do marketers adapt to the changing B2B buyer journey while simultaneously engineering their […].
Webcast
28 min
How to Master Buying Groups and Brand Discoverability to Accelerate Pipeline INFUSE Insights: Master B2B buying group engagement with strategies that align messaging, content, and outreach to decision-maker dynamics.
Webcast
51 min
Busting B2B Buyer-Seller Myths INFUSE Webcast: Debunk the top myths blocking B2B deal velocity—and learn how to align with what buyers really need today.
Webcast
59 min
The Ultimate Guide to Losing Buyers—Fast INFUSE Webcast: Discover the 5 critical reasons B2B buyers disengage—and how to fix them before pipeline performance suffers. Watch it now.
webcast
38 min
Adapting Your Revenue Strategies to Win the Hearts, Minds, and Budgets of Your Defensive Buying Groups Watch the INFUSE webcast, together with Pavilion, to discover demand generation and revenue strategies to target and engage defensive buyers.
Webcast
52 min
Outlook 2023: What We Got Right (and What We Got Wrong) Summary Summary Predictions for Account Based Marketing (ABX) Predictions for The Evolution of The Marketer in 2023 Predictions for RevOps: How to Organise your Business for Revenue Growth in 2023 Predictions for The Recession: Forging the Right Partnerships and Alliances for Growth in 2023 Predictions for The Readjustment of The Tech Market Past Years’ Outlook […].
Outlook
12 min
Data Goldmine — Book More Meetings with Event Data InsightsWebcast Data Goldmine — Book More Meetings with Event Data 57 min Share: Featuring: Victoria Albert, INFUSE VP Marketing Mark Kilens, Airmeet CMO Minami Rojas, Endgame Head of Growth Event marketing experienced a significant decline during the pandemic. However, as this year marks the resurgence of events and with regained popularity, their potential to boost […].
Webcast
57 min